At three in the afternoon during a day of shopping I offered an ice cream treat to my offspring.
My offspring who are typically kind, good mannered, giving, and grateful children.
And we walked into the ice cream shoppe where immediately all three of them at once started spewing out ice cream concoctions more complicated than Steve Martin’s coffee in LA Story.
“Half twist cake batter chocolate fudge half caf frozen yogurt custard in a waffle cone mixed with candy sprinkle fresh pineapple caramel sauce whipped cream and a cherry”
Which would add up to $7.85 EACH.
So I told them “single scoop of one flavor in a cone no toppings!”
$2.35 each and they ate it all and seemed to enjoy it.
But they were the only ones eating a plain single scoop cone that day.
And I was like how did it come to this.
Remember when going for ice cream was just going for ice cream? A single or a double in a sugar cone?
But it’s everywhere – our coffee choices. Our burger building. Our 5,789 black pumps available online. Our salad toppings. Our 352 channels. Our 130 different camps and classes to take our children to this Summer. Now we don’t need to get regular manicures – we can get a gel manicure to last longer. Have you been to the shampoo aisle lately? And have you seen the 58 different kinds of mints at the CVS check-out lane.
Sometimes when I’m driving my new minivan with 90 days of free gazillion XM radio stations and dual auto-sliding doors I think about Laura Ingalls Wilder and how I bet when she went to Oleson’s Mercantile for a treat of ice cream that there was one flavor. And that was the treat. And it was more than good enough for her.
So I want to know. When did a simple plain cone of ice cream become not a good enough treat anymore. Why do they have to offer the toppings, the sauce, the cream and the cherry. Shouldn’t we be just happy with the ice cream? Is it not a treat without more treats on top.
I know that we have evolved as a species and we demand more and of course an app for that.
But I still want my kids to just be happy with the gesture. Not the gesture only with hot fudge sauce. Not just with the next big thing.
And I wonder if I opened an ice cream shop and only offered chocolate or vanilla on a sugar cone for 75 cents..if anyone would come.